Paid ads
Search, social and shopping campaigns run against revenue, not clicks.
4.1x
Return on ad spend
The approach
How we run it, and who it’s for.
Most ad accounts we inherit are built to win cheap clicks. We rebuild them around the numbers that pay the bills: margin per order, cost per new customer and how much those customers spend over a year.
How we run it
The first month is an audit and a rebuild. We cut campaigns that spend without selling, set bidding against real revenue from your shop or CRM, and agree on one target cost per customer with you.
After that, the work is steady. New creative goes live every two weeks, budgets move to what sells, and you get one short report every Monday with what we spent, what came back and what we’re changing next.
Who it’s for
Online shops and software companies spending at least €10,000 a month on ads, or ready to. Below that, we’ll usually tell you to start with search and email first.
What you get
Every month, on one flat retainer.
Account audit and rebuild
Campaign structure and bidding
New ad creative tested every two weeks
Weekly revenue report
Platforms we use
Google Ads, Meta, TikTok, LinkedIn, Microsoft Ads
In practice
Clients we run it for, with the numbers from their own books.
