Notes from the Monday report.
What we’ve learned running ads, search and email for 40 clients, written by the people doing the work.
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2 min read
The five email flows every online shop should have
Before you send another campaign, set up the emails that run on their own. These five usually bring in more than everything else combined.
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2 min read
What a technical SEO audit actually checks
An audit isn’t a 90-page PDF of warnings. Here’s what we look at, in what order, and how we decide what to fix first.
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1 min read
How we test ad creative every two weeks
Ads wear out faster than most brands make new ones. Here’s the two-week routine we use to keep campaigns fresh without guessing.